Marketing Automation
Deliver impactful marketing campaigns and consistent communications with Microsoft Dynamics CRM 4.0 for Marketing
Provide marketing professionals with robust data cleansing and segmentation tools, leading campaign management features, and insightful marketing analytics to increase the effectiveness of marketing programs, improve efficiencies,and better track key metrics. Microsoft Dynamics CRM 4.0 business software pro¬vides a holistic, comprehensive set of marketing capabilities so you can target your customers effectively.
Plan More Proactively
Transform customer information into clear, actionable knowledge thanks to deep analytics that enable your company to respond quickly to changing customer preferences and emerging market opportunities.
Gain a Clear View of the Customer
Gain a clear, 360-degree view of the customer with access to deep segmentation based on comprehensive customer, sales, and demographic information.
Get Your Marketing Mix Right
Use reporting and analysis features to evaluate the performance of your print, e-mail, online, and other marketing efforts so that you can concentrate on your most effective marketing channels.
Manage Work More Easily
Provide your marketers with customer relationship management (CRM) functionality as a natural extension of Microsoft® Office Outlook® 2007, so they can manage customer e-mail, appointments, tasks, and contacts from a single business application. Create marketing communications quickly with Microsoft Office Word 2007 Mail Merge.
Execute Smarter Campaigns
Use intelligent list and segmentation features to reach prospective customers, retain existing customers, and transform successful campaigns into templates that can easily be re-used.
Get Real-Time Visibility
Take advantage of deep reporting and analysis capabilities to track response rates, measure interest levels, and monitor costs for every campaign and activity in real time.
Enable Proactive Offers
Use a holistic view of each customer’s preferences, relationships, and buying history to anticipate their future needs, make effective cross-sell and up-sell offers, and enhance customer loyalty.
