September 2011 We will be changing the logo and corporate identity
After more than ten years, we have decided to change our logo and will be introducing its new design on the website, company documents and stickers on our cars. The modified form is elegant, more legible, and also aids comprehensible and targeted communication of expert solutions and services.
The new look retains the same colours and symbol – a number eight on its side symbolising infinity, which represents a wide range of possibilities and opportunities. Thanks to the redesign, the new Infinity badge has gained simpler and cleaner shapes, a systematic nature and transparency. The aim of the modifications was support for corporate visibility and memory value with the wider professional public and customers. Among other things, change to the logo was also linked to the recently undertaken acquisition of IT Systems a.s.
“The reason for the change was the need to innovate the logo in such a way as to reflect the current development of Infinity, which has undergone and is undergoing dynamic development just like the whole IT sector. Change to the logo will also contribute towards the corporate goal, which is to achieve highly professional deliveries of comprehensive IT/ICT solutions tailored to the individual requirements of the client with the aid of specialised and permanently trained in-house IT specialists,” says the company’s Managing Director Ing. Jaroslav Procházka.
“Second place gained in the Moderní firma 2010 competition reassured us in our initial steps in the field of consolidation and modernisation of our corporate identity. Our aim is to move up the ladder of TOP ICT companies (currently 64th place), above all through our innovativeness, adaptation to turbulent conditions and new approaches which provide higher quality services for our customers and those interested in the world of IT. An example of this is the seminars and conferences on hot topics such as Cloud Computing, Virtualisation and Business Intelligence tool etc., which among other things we use to define our added value for our customers. Our marketing strategy must change and adapt to changes in IT” adds the marketing manager Dipl.-Soz. Wiss. Zuzana Parobková.
The new logo will be an integral part of the company’s corporate identity from September with the possibility of use for marketing purposes and which can be downloaded at http://www.infinity.cz/Stranka/profil-spolecnost
